(i) ELIGIBILITY CRITERIA:

a. ESSENTIAL QUALIFICATION: Post-Graduation in Business Management Studies/ /Development Studies/Rural Management/Engineering graduate with Accounts/Computer Science/Economics or related fields or a professional degree like CA, ICWA, etc. Preference will be given to candidates from premier institutions like IRMA, IIMs, IITs, NITs, and other such institutions. The educational criteria will be relaxed, in case the candidate has higher relevant experience.

b. WORK EXPERIENCE: At least 2 -5 years of experience in enterprise promotion / management – in a functional area like production/sales / procurement etc. It is advisable that out of two of Business Managers, one of them, should have at least three years sales experience. Will be expected to travel extensively and provide hands-on mentoring to approximately 60-75 enterprises selected for support by the incubator. Shall be responsible to ensure that his / her supported enterprises grow as per the desired rate and meet other business and governance KPI targets, on a monthly, quarterly, and

annual basis. Shall seek help from the functional specialists for specific technical support and report to the Project Lead.

(ii) JOB DESCRIPTION:

The Business Manager of the incubation project focuses on mentoring and supporting non-farm (manufacturing and service sector) rural enterprises to achieve sustainable growth, sales and profitability. The role requires a blend of business acumen, sales of

rural enterprise products/services, field engagement skills, and an understanding of the rural development ecosystem.

Key Responsibilities

The primary duties of the role involve intensive, hands-on support for a cohort of rural women owned/women-led entrepreneurs and their enterprises, such as Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs).

- Business Mentoring & Support: Provide hands-on guidance across functional areas including production, procurement, operations, and sales.

- Business Planning: Support entrepreneurs in preparing, executing, and refining comprehensive business plans.

- Performance Tracking: Ensure enterprises achieve key performance indicators (KPIs) related to revenue growth, profitability, and governance, tracking progress on a regular basis.

- Market Linkages: Facilitate both backward and forward market linkages, organize participation in trade fairs, and provide insights on market trends and competitor strategies. Help the incubated enterprise increase revenue by 15 % from the baseline

(on year-on-year basis)

- Credit Linkage: Improve creditworthiness of the enterprise and enable minimum 75 to 100 rural enterprise to access credit from formal financial institutions.

- Financial Management: Assist with improving operations, managing working capital, and facilitating access to finance or credit from commercial sources or government schemes.

- Capacity Building: Identify skill and technology gaps and coordinate training/capacity-building programs for entrepreneurs and field staff.

- Stakeholder Coordination: Liaise with domain experts, government departments, banks, and other ecosystem stakeholders for technical, strategic, and financial support.

- Documentation & Reporting: Document case studies, success stories, and impact data, and ensure all program reporting (MIS) is submitted on time.

(iii) SUPERVISION:

The Business Manager will supervise, manage Business Development Executives and guide the work of others who perform essentially the same work. May organize, set priorities, schedule and review work, and provide input into performance reviews.

(iv) REPORTING:

As part of the Project Management Unit (PMU), the two incumbent Business Manager’s will directly report to the Project Lead.

AGE LIMIT: Upper Age limit is 45 Years

REMUNERATION: Business Manager: A consolidated remuneration of Rs. 1,00,000/- (One Lakh only) per month